Throughout my teaser trailer there are various parts that I’ve created to either use, develop or challenge forms and conventions of real media products. I had to focus on areas such as:
* The font (style and colour).
* The location(s) that I would use for filming.
* The costumes and props that I used in my trailer.
* Which transitions I used to connect the sections of my teaser trailer together and what camerawork angles I used.
* How the above sections mentioned were used to ‘tease’ my target audience.










Magazine Font – Big, bold and stands out against the main picture – This is common in a lot of film magazines that I found when doing research.
Magazine Title – Mad.About.Movies! Which is shortened down to M.A.M! I challenged this convention as I thought that having a one word title was too original and I wanted a title that could be shortened down to it’s initials. Images – For the main image I used a picture of my actress in character. I used this convention as it was used on a lot of film magazines which I researched. Magazines such as Empires August 2006 edition which has Harry Potter as its main image.
Cover lines – I found that a few magazines I looked at had various different cover lines which grabbed my attention and also a few that I had one simple cover line that advertised one film. I found the simple 1 cover line was a little boring and plain which is why I went for various cover lines on my magazine cover. For some of them I used big bright shapes would help attract the audience to that one first.
Colour – I used various colours on my magazine cover so that I had a variety and I wasn’t just sticking to one colour like a few magazines that I researched did. I found that the magazines which used one colour didn’t grab my attention as much as the magazines that used various colours. If this appealed to me then I thought it would also appeal to my target audience.

Title – ‘The Uncharted’- Unknown: ‘The nation’s geographical strategy is yet uncharted’.
Image – I used a close up image of the face which focused on the eyes so that it gives the feeling of being watched. The research which I did showed the main image to be shadowed or at least part of the image in shadow. I used this convention as I thought it would leave the identity hidden.
Colour – I used the colour black for the title so that It stood out against the main image and the block capital letters made it clear and easy to read which I thought was a convention that I challenged. The main image is tinted green so that it represents envy/jealousy.
Tag Line – I thought that ‘Following you into cinemas’ would be a great tag line for a film poster as it links in with the storyline about the character having her every move followed. I didn’t find any tag lines of this sort on posters which I research so I think it’s also another convention which I have challenged.
Billing block – The billing block at the bottom of the poster is a convention which I have used as this shows up on most film posters. From asking my target audience, I found that having it placed at the bottom looked better than it being placed at the top.
How effective is the combination of your main product and ancillary texts?
I aimed my teaser trailer at a target audience of people aged between 16 – 25 as I knew that part of my research that I carried out showed that people of this age range liked to watch horror movies such as ‘The Ring’, ‘Friday 13th’ and ‘The Grudge’. I tried to create my media products for a niche audience.
How do the three elements work together?
I think the three elements of my media work well together because I think that the poster really helps to advertise the trailer as a horror, whereas I think that the teaser trailer itself could have a bit to it to make it suit the genre that I was going for. I linked the poster and teaser trailer together by making them both dark in colour. I made the font for the poster and the teaser trailer different because I felt that the black background in the TT worked well and the only colour that worked well with that was white.
What elements do you think are successful in each product? Poster
Good
* The main image and how that the close up on the eyes makes you feel like you’re being watched.
* Clear font which stands out and makes it easy to read
* The billing block, date, names and title are placed in conventional places.
* The colour green makes the image look creepy and I think helps the audience to link it with the genre that I was trying to create.
Bad
* The name on the right hand side of the poster can either be made to a different colour or it needs to be moved slightly to the left because the end of it is a little harder to read than the rest.
* The name above the film title is a little to the left so it needs moving to the right slightly.
Teaser Trailer
Good
* I think the colour writing against the black background is easy to read.
* The darkness of the clips sets the scene of it being a horror.
Bad
* It needs more of a variety of camera angles.
* Perhaps a little more action than her sitting on the sofa, maybe a clip of her getting up and going to investigate what the noises could be.
* Maybe another production company at the beginning.
Magazine
Good
* A wide variety of colours used on the front cover.
* Bright colours to bring the attention to cover lines like competitions, behind the scenes, upcoming new films etc.
* Barcode, issue date and price are in conventional places.
* Easy block capital title – Makes it easy to read.
* The M.A.M! has been explain in a short tag line underneath the title.
Bad
* A clearer image or an image of the character in a different scenery.
* Could be a little crowded or things could be harder to read.
What difficulties have you overcome?
This year I feel that I have overcome a list of difficulties since I have worked on my own and last year I was part of a group. The list of difficulties which I have overcome are things like:
* Learning how to add/remove transitions and upload filming into pinnacle.
* Learning how to make my teaser trailer into a movie so that I was able to upload it onto the social network, Facebook.
* Knowing how to cut a clip so that it’s only the footage that I needed for my teaser trailer.
What have you learnt from your audience feedback?
I used the social networking site facebook to get comments on all three parts of my coursework. Some comments were really helpful and I used these comments to make changes to my teaser trailer, magazine and poster. Facebook links in with my target audience as the majority of the people on Facebook are people aged the same as my target audience. Audience feedback which I received from facebook for my Poster, Magazine cover and Teaser trailer.


